The Shein Business Model Explained for Aspiring Fashion Entrepreneurs
If you have been paying attention to the fashion industry in recent years, you have probably come across Shein. This brand has completely transformed the fast fashion market with its lightning-fast product releases, affordable prices, and global reach. For aspiring fashion entrepreneurs, Shein’s approach offers a real-world example of how to use technology, data, and smart supply chain practices to grow a brand from scratch. It is not about copying the Shein business model exactly, but about understanding the ideas behind their strategy and applying them in your own unique way. How Shein Started and Grew into a Global Brand Shein began in 2008 as a small online store selling wedding dresses. Over time, it shifted focus to women’s fashion and eventually expanded into menswear, kidswear, accessories, beauty products, and even home items. Unlike traditional brands that start with physical stores, Shein built its business entirely online, allowing it to reach customers in over 150 countri...